CRM activity data and account insights are used for fast, purpose-built, back-testing analytics, allowing us to find correlations, test assumptions, and identify opportunity pockets.

Limit distractions by wrapping all complexity in grading models and only pushing the grades and relevant supporting data back into the CRM, where you can use them to prioritize the most relevant accounts with the right message - without manual research or logging into another tool. Next, incorporate grades into the reports you already use to add a new dimension to your pipeline reviews, territory planning, expansion discussions, and more.

Our CRM Account Grounding process verifies every account against the real world. We follow each URL, track redirects, confirm website existence, and use AI to ensure the site’s content aligns with the account name in your CRM. This reveals junk records, acquired or rebranded companies, mismatched company names and domains, and other inaccuracies that weaken your data foundation.

Field Level Hygiene ensures every key field in your CRM is accurate, consistent, and ready for use. We clean, standardize, and streamline contact information, firmographics, industry tags, and other core attributes so you can reliably combine data from multiple systems and support the reporting, segmentation, and daily operations your team depends on.

Gainbox uses an approach where every account in every dataset is first anchored to a real-world business. By establishing this anchor point upfront, the system resolves inconsistencies, naming variations and data quality issues before any matching begins. With the imperfections removed early, the matching process becomes smoother and far more accurate. Instead of relying on fuzzy matching, you get a clean, confident link across all datasets that produces one reliable identifier for each company.